Work About
Make In India At Hannover Messe ‘15

Make in India is a major national program designed to facilitate investment, foster innovation, enhance skill development and built best-in-class manufacturing infrastructure. It aims to transform India into global industrial, investment and manufacturing hub.

India as Official Partner Country: In April 2015, India took centre stage as Partner Country at Hannover Messe, the world’s largest industrial fair.

 

The theme: The Make in India campaign, which has captured the popular imagination and created a surge of renewed interest in India’s industrial capacities. As the creative agency that built the Make in India brand across all touch points, Wieden+Kennedy Delhi was asked to partner with various firms to showcase India’s phenomenal potential at Hannover Messe 2015.

 

The challenge: Transforming a vast amount of disparate information and business-related statistics into a cohesive, engaging experience for visitors.

 

My Role: Responsible for concepts and designs of the wall infographics and videos alongwith a team of four other creatives.

Virtual Tour

KEY STATISTICS

Social Media Activities

The result: a spectacular four-day exhibition that generated ncredible buzz in the international business community, and – most important of all – a sense of pride amongst Indians everywhere.

Advertising Agency: Wieden + Kennedy, New Delhi ECD: V Sunil and Mohit Jayal 
CD: Shuchi Thakur 
Creative Technologist: Hemant Sreekumar
Art Director: Kushal Birari, Aasheesh Kumar 
Copywriter: Samarjit Bhattacharya, Tanvi Kapoor, Promila Roychoudhury 
Account Director: Ankit Kumar 
Motion Designer: Vivek Martin, Ninaad Kulkarni